The concept behind the Diaphane watches was to produce transparent plastic cases with metal bezels. At the introduction in Athens, Greece, Swatch presented four different styles of watches - the Diaphane Automatic, Diaphane Chrono, Diaphane Olympic, and Diaphane Navigator. Let’s start this list off with the Swatch Diaphane line that was introduced in 2002. Image courtesy of Ticking Free The Entry Point - Swatch Diaphane Oscillation ref. But as we like a little madness, I have picked five watches for this list of the most remarkable Swatch models from the 2000s. Picking five Swatch models from a decade is completely mad. From local special editions to global limited-edition runs of the brand’s iconic pieces, Swatch was unstoppable. As we all know, the stream of limited editions was unlimited. In the 2000s, the brand added a string of new product lines, including the Chrono Plastic, the Automatic Chronograph, the Diaphane collection, the Fun Scuba, the first smartwatch together with Microsoft with the Swatch Paparazzi, and the list goes on. With the introduction of the Swatch Irony, Pop Swatch, Swatch Chrono, Swatch Skin, Swatch Maxi, Swatch Automatic, and Swatch Solar collections, the brand laid the foundation for a great number of new releases in the different model families.īut it’s not like Swatch to sit still. In the 1990s, the brand introduced new collections, as I mentioned in the article about the best Swatch watches from the 1990s. In the 2000s, Swatch continued to release many watches in its different lines. They will all be part of the best watches of the 2000s. Panerai, Audemars Piguet, Hublot, and IWC enjoyed a great rise in popularity with their oversized watches. In the early 2000s, we also saw watches increase in size like never before. Small brands made it their goal to push the envelope of watchmaking in terms of design and technological developments. But the 2000s was also the decade that saw the rise of independent brands alongside the industry’s big players. ![]() We saw brands being bought by conglomerates that turned into the luxury powerhouses they are today. Instead of just selling instruments that told the time, the major brands became cornerstones in the world of luxury goods, and the watch industry was thriving. By the time the 2000s came around, mechanical watches were incredibly popular. The 2000s, in many ways, formed the blueprint for the watch industry as we know it today. In this installment, we will take a look at the best Swatch watches from the 2000s.īy the turn of the millennium, Switzerland had proudly reclaimed its title as the watchmaking capital of the world. ![]() Some of them are priceless, some of them are still affordable. It inspired us to come up with a series of articles focusing on the best watches per decade from a select group of brands. It’s a world full of history, remarkable watches, incredible stories, and quirky details. Though most of what we write about is largely focused on the most recent releases and developments, for many of us, a lot of the fun can be found in the sometimes weird and often wonderful world of vintage watches. We like to talk about vintage watches a lot within the Fratello team.
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